Internet Advertising Part 3
Ezine Advertising
Ezine advertising is the MOST effective form of advertising used on the Internet. Many ezines sell ad space that may include sponsor ads and/or solo ads. However, solo ads will produce the best results.
Advertising Resources
Clickbank’s Login Page Place your 40 word text ad in front of thousands of Clickbank Affiliates for 700.00 per month. This provides massive exposure.
Google Adwords Enables you to manage your own account, with ads sold on a cost-per-impression (CPM) basis. There’s no minimum deposit required. Your ads appear on the right side of the Google search results pages.
Google Adwords Select™ Enables you to manage your own account, and with cost-per-click (CPC) pricing, you pay only when users click on your ad. You control your costs by setting a daily budget for what you are willing to spend each day.If you’re looking for a low cost solution for your ezine advertising needs, visit Ezine Ad Auction. This great site will assist you in finding ezines that cater to your target market. Place your bid for the ad space you need at a price you can afford.
Ezine Advertising.com is the Internet’s Search Engine for Ezine Advertisers. Their database includes Email Newsletters and Discussion Lists that accept sponsorship and/or classified ads.
The Ezine Marketing Machine
Internet marketing expert and author Rick Beneteau has created the ultimate guide to using FREE ezine advertising! This ebook is a must read for anyone interested in obtaining free advertising. Rick has literally made a fortune using his techniques and has revealed all of his secrets in his ebook, “The Ezine Marketing Machine.”
Ezine advertising is the number one form of advertising on the Internet. If you’re serious about your marketing efforts and want to learn this powerful technique, then visit Rick’s web site and get your copy today.
Google Adwords
If you’re looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.
It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason — they’re looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.
When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:
Keyword Matching - Shows your ad when a search includes your selected words.
Phrase Matching - Shows your ad when a search includes your selected phrases.
Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a search contains certain words you select.
This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What’s more, you can even target your ads to a specific country or language.
The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you’d like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.
Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) the number of times your ad is displayed and (2) the position, one through eight, in which your ad appears. The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.
In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service you’re offering. Avoid using common words, as these will use up your ad displays very
rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like ‘software,’ use a keyword that focuses on a specific software such as ‘FrontPage 2002.’ Or, a little less focused, ‘web design software.’ In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably.
When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad’s relevance in the search results, but it will also increase your clickthrough rate.
Once you place your ad, you can easily track your ad’s response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing the best.
Google AdWords provides Internet marketers with a cost-effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try — you’ll be glad you did.
For further information, visit Google AdWords:
http://adwords.google.com
Pop-Windows
It’s a proven fact that the use of popup windows is a highly effective marketing technique that produces great results. However, they can be very irritating to your visitors. How can you use this powerful marketing technique without offending your visitors? Compromise and use a popup window that only displays the first time your visitor enters your site.Your first step in creating your popup window will be to create an HTML document that will contain your window contents. The key to using this technique effectively is to give your visitors a reason to respond to your offer. For example, if you’re using your popup window to gain new subscribers to your publication, offer a free gift just for subscribing. This will increase your response considerably.
Below, is an example popup window that you can use to gain new subscribers. It is set up with “tables” and will adjust to fit your new window. Copy and paste the following code into your HTML and edit as needed:
| <HTML> <HEAD> <TITLE>Claim Your FREE Gift</TITLE> </HEAD> <BODY BGCOLOR=”#ffffff”> <CENTER> <TABLE BORDER=”0″ CELLPADDING=”2″ ALIGN=”Center”> <TR> <TD BGCOLOR=”red”><P ALIGN=Center> <FONT face=”Verdana,Helvetica” SIZE=”3″ color=”white”> <B>Claim Your FREE Gift!</B></FONT> </TD> </TR> <TR> <TD><B><FONT face=”Verdana,Helvetica” SIZE=”3″><BR> Subscribe to YOUR PUBLICATION for a wealth of information to assist you in YOUR PUBLICATIONS SUBJECT. <FONT color= “red”>ALL new subscribers will receive YOUR FREE GIFT. </FONT></FONT></B><BR> <BR> <FORM METHOD=”POST” ACTION=”YOURFORM.cgi”> <CENTER> <TABLE BORDER=”0″ CELLPADDING=”2″ ALIGN=”Center”> <TR VALIGN=”Top”> <TD> <INPUT type=”text” name=”email” value=”[email protected]” size=”20″ onfocus=”value=””> <INPUT TYPE=”submit” VALUE=”Subscribe”></TD> </TR> </TABLE> </CENTER> </FORM> <P ALIGN=Center> <BR> <A HREF=”javascript: self.close()”><FONT face=”Verdana, Helvetica” SIZE=”2″>Close Window</FONT></A><BR> </TD> </TR> </TABLE> </CENTER> </BODY> </HTML> |
Save your new document as “popup.htm” and upload it to your server where you store your HTML documents.Your next step will be to place the following script within your HTML
after your <BODY> tag.
| <SCRIPT LANGUAGE=”JavaScript”> <!- function GetCookie(name) { var arg=name+”=”; var alen=arg.length; var clen=document.cookie.length; var i=0; while (i<clen) { var j=i+alen; if (document.cookie.substring(i,j)==arg) return “here”; i=document.cookie.indexOf(” “,i)+1; if (i==0) break; } return null; } var visit=GetCookie(“COOKIE1″); if (visit==null){ var expire=new Date(); window.name = “thiswin”; newwin=open(“popup.htm”, “dispwin”, “width=350,height=350,scrollbars=yes,menubar=no”); expire=new Date(expire.getTime()+7776000000); document.cookie=”COOKIE1=here; expires=”+expire; } // -> </SCRIPT> |
If you saved your new window document as anything other than “popup.htm,” you’ll need to change the “popup.htm” text within the script to your new file name. You can also change the width and height settings to whatever you’d like.
However, make sure that all of the information within your window is visible.Popup windows provide Internet marketers with a great way to gain new subscribers, introduce new products and announce special offers. Their response rate is outstanding. With the use of this great script, you can use the power of popup windows without continuously nagging your visitors.
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